Why is #1DDayLive popular right now?

Pop band One Direction is having a 7-hour live show on YouTube and Google+. (as of November 23 at 22:41 UTC)
Category: | Most recent: November 23 at 23:40 UTC | First appearance: November 23 at 19:25 UTC | Last defined: November 23 at 22:41 UTC by @SenorBeef via What the Trend | Source: Twitter | Permalink

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