Why is #bluemonday popular right now?

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January 17, 2010 happens to be the third Monday of January, which makes it the 'Blue Monday', supposedly the most depressing day of the year. http://erbcoach.wordpress.com/2011/01/17/oh-no-its-blue-monday/ (as of January 17 at 15:52 UTC)
Category: | Most recent: January 17 at 22:10 UTC | First appearance: January 17 at 00:27 UTC | Last defined: January 17 at 15:52 UTC by @ via Other | Source: Twitter | Permalink
Last verified definition: January 17, 2010 happens to be the third Monday of January, which makes it the 'Blue Monday', supposedly the most depressing day of the year. (as of January 17 at 13:38 UTC)

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