Why is #bluemonday popular right now?

Seemingly important people decided that the 3rd Monday of a new year is the most depressing day of that year. Today is that day. (as of January 16 at 17:50 UTC)
Category: | Most recent: January 19 at 11:55 UTC | First appearance: January 17 at 00:27 UTC | Last defined: January 16 at 17:50 UTC by @dutchjackles via Other | Source: Twitter | Permalink
Last verified definition: January 17, 2010 happens to be the third Monday of January, which makes it the 'Blue Monday', supposedly the most depressing day of the year. (as of January 17 at 13:38 UTC)

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