Why is #brandbowl popular right now?

Mullen monitors Super Bowl ad tweets for stats. http://www.boston.com/business/ticker/2010/02/mullen_monitors.html (as of February 8 at 00:24 UTC)
Category: | Most recent: February 4 at 02:55 UTC | First appearance: February 8 at 00:20 UTC | Last defined: February 8 at 00:24 UTC by @acomputerpro via Other | Source: Twitter | Permalink
Last verified definition: For the second year running, Boston.com is hosting Brand Bowl 2011, a leaderboard of the top Super Bowl ads. (as of February 7 at 00:18 UTC)

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