Why is 11:11 Make A Wish popular right now?

It is a school girl game to make a wish every time the clock says 11:11. http://www.urbandictionary.com/define.php?term=11%3A11 (as of May 29 at 04:06 UTC)
Category: | Trend originated by @AustinMahone | Most recent: May 26 at 06:40 UTC | First appearance: May 26 at 06:40 UTC | Last defined: May 29 at 04:06 UTC by @priscillachau via What the Trend | Source: Twitter | Permalink

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