Why is Beyond Scared Straight popular right now?

Recently the famous hotty @paul_barr tweeted how he was Beyond Scared Straight on how many people loved him! Fans of his are tweeting about it! (as of September 2 at 07:55 UTC)

Category: Business | Most recent: March 5 at 04:25 UTC | First appearance: January 11 at 03:35 UTC | Last defined: September 2 at 07:55 UTC | Permalink

Verified definitions Current definition. Light grey rows are from related trends.

Sep 2	+8 months	Recently the famous hotty @paul_barr tweeted how he was Beyond Scared Straight on how many people loved him! Fans of his are tweeting about it! Defined by Anonymous via web September 2 at 07:55 UTC
Jan 19	+8 days	People are tweeting about the TV show "Beyond Scared Straight" on A&E. Defined by @sparesr4sissies via web January 19 at 02:40 UTC