Why is Big Brother popular right now?

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It has been announced today (26th August) by Channel 4 (UK broadcaster) that it will be axed after the 11th series.
Big Brother is a reality TV show where several people are locked in a house for several months competing for a monetary reward. The UK's 10th season began on June 4th, while the US's 11th season debuted on July 9th. The concept of Big Brother is originally from the novel 1984 by Georges Orwell about crowd controlling, and often cited when freedom is injured, so this trend can have several meanings.
(as of August 26 at 15:54 UTC)
Category: | Most recent: June 13 at 18:35 UTC | First appearance: June 4 at 09:00 UTC | Last defined: August 26 at 15:54 UTC by @ via Other | Source: Twitter | Permalink

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