Why is ESPN popular right now?

A unicorn-tastic easter egg was embedded in Espn.com that is activated when you press up up down down left right left right b a then enter repeatedly. (as of April 27 at 17:53 UTC)

Verified definitions Current definition. Light grey rows are from related trends.

Mar 31		The best channel on your television. Defined by @WilliamACunn via Twitter for iPhone March 31 at 20:57 UTC
Apr 5	+1 year	ESPN is reporting that the NFL's Philadelphia Eagles have traded Quarterback Donovan McNabb to the Washington Redskins (April 4). Defined by @wesman1299 via web April 5 at 00:44 UTC
Apr 5	+1 year	According to ESPN's Adam Schefter, The Philadelphia Eagles has traded Donnovan McNabb to the Washington Redskins for a 2010 2nd round draft pick and a conditional draft pick. Defined by @SAJewers via web April 5 at 00:40 UTC
Apr 5	+1 year	According to ESPN's Adam Schefter, Donnovan McNabb has been traded to the Washington Redskins. Defined by @SAJewers via web April 5 at 00:39 UTC
Apr 5	+1 year	According to ESPN, Donnovan McNabb has been traded to the Washington Redskins. Defined by @SAJewers via web April 5 at 00:38 UTC
Mar 15	+1 year	"Winning Time: Reggie Miller vs. the New York Knicks" airs on ESPN, Sunday 3/14, 9 pm Defined by @nwjerseyliz via web March 15 at 06:29 UTC
Dec 8	+11 months	Peter Gammons, 64, named the 2004 J.G. Taylor Spink Award winner for outstanding baseball writing leaving ESPN. Defined by Anonymous via web December 8 at 21:15 UTC
Dec 8	+11 months	Peter Gammons leaving ESPN Defined by @00RM7 via Twitter for iPhone December 8 at 21:13 UTC
Aug 14	+7 months	ESPN reports that Michael Vick has signed with the Philadelphia Eagles Defined by Anonymous via web August 14 at 01:55 UTC
Jul 23	+7 months	Right now, mainly Random talk. Defined by Anonymous via web July 23 at 23:14 UTC
Jul 4	+6 months	EPSN broadcasted the Nathan's Hotdog Eating Contest. A unicorn-tastic easter egg was embedded in Espn.com that is activated when you press up up down down left right left right b a then enter repeatedly. Defined by Anonymous via web July 4 at 17:43 UTC
Apr 27	+4 months	A unicorn-tastic easter egg was embedded in Espn.com that is activated when you press up up down down left right left right b a then enter repeatedly. Defined by Anonymous via web April 27 at 17:53 UTC
Apr 27	+4 months	An Easter Egg was embedded in Espn.com that is activated when you press up up down down left right left right b a then enter repeatedly. Defined by Anonymous via web April 27 at 17:52 UTC
Apr 27	+4 months	An Easter Egg was embedded in Espn.com that is activated when you press up up down down left right left right ba enter Defined by Anonymous via web April 27 at 17:23 UTC