Why is GaGa popular right now?

Lady Gaga's latest music video, "Alejandro", premiered Tuesday, June 8th 2010 at 12pm EST. Shortly after, Twitter was over capacity. http://youtu.be/niqrrmev4mA (as of June 8 at 17:20 UTC)
Category: | Trend originated by @LadyGaga | Most recent: October 7 at 17:10 UTC | First appearance: November 17 at 04:45 UTC | Last defined: June 8 at 17:20 UTC by @Sam_da_man via Other | Source: Twitter | Permalink
Last verified definition: March 11th was the premiere of Lady Gaga's (ft. Beyonce) song "Telephone." You can watch it here now: (as of March 12 at 09:38 UTC)

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