Why is Google Maps popular right now?

After its conspicuous absence from iPhones, following Apple's decision to remove it from the native suite of Apps, Google Maps is back in the iTunes store. http://www.theinquirer.net/inquirer/news/1894058/google-maps-error-creates-military-incursion (as of December 14 at 11:17 UTC)
Category: | Trend originated by @google | Most recent: July 10 at 18:55 UTC | First appearance: February 4 at 10:45 UTC | Last defined: December 14 at 11:17 UTC by @AlbertoFarina via What the Trend | Source: Twitter | Permalink
Last verified definition: Starting today, Google is offering biking routes in 150 American cities in Google Maps, giving travelers another way to see the sites. (as of March 10 at 16:29 UTC)

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