Why is Happy Lunar New Year popular right now?

There's already a TT on this entitled Happy Chinese New Year, duHhhh (as of February 13 at 16:28 UTC)

Category: Unspecified | Most recent: February 10 at 08:15 UTC | First appearance: January 26 at 07:48 UTC | Last defined: February 13 at 16:28 UTC | Permalink

Verified definitions Current definition. Light grey rows are from related trends.

Feb 13	+1 year	Lunar New Year refers to the beginning of the year in several calendars Defined by @ZeerGazawii via UberTwitter February 13 at 16:31 UTC
Feb 13	+1 year	There's already a TT on this entitled Happy Chinese New Year, duHhhh Defined by @JulesJulietta via UberTwitter February 13 at 16:28 UTC