Why is Joey Essex popular right now?

Joey Essex is on UK TV series The Only Way Is Essex. (as of March 31 at 15:32 UTC)

Category: Business | Most recent: April 11 at 22:30 UTC | First appearance: March 30 at 22:00 UTC | Last defined: March 31 at 15:32 UTC | Permalink

Verified definitions Current definition. Light grey rows are from related trends.

Apr 15	+1 year	Joey Essex is on UK TV series The Only Way Is Essex. He has brilliant white teeth. Defined by @richard_miller via What the Trend April 15 at 19:46 UTC
Mar 31	+18 hours	Joey Essex is on UK TV series The Only Way Is Essex. Defined by @nwjerseyliz via web March 31 at 15:32 UTC