Why is Purdue popular right now?

The Purdue men's basketball team is losing heavily to on-the-bubble Minnesota in the semifinals of the Big Ten Tournament. The Boilermakers were victims of a 17-0 run in the first half. http://scores.espn.go.com/ncb/gamecast?gameId=300722509 (as of March 13 at 22:54 UTC)
Category: | Trend originated by @PUBoilermakers | Most recent: January 31 at 03:45 UTC | First appearance: March 15 at 23:00 UTC | Last defined: March 13 at 22:54 UTC by @ via Other | Source: Twitter | Permalink
Last verified definition: The No. 5 Purdue men's basketball team lost to Minnesota, 69-42. (as of March 14 at 00:07 UTC)

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