Why is Ray Allen popular right now?

Ray Allen, of the Boston Celtics broke both Kenny Smith and Scottie Pippen's record of most three-pointers in an NBA Finals game today. http://www.abc.net.au/news/stories/2010/06/07/2920238.htm (as of June 7 at 16:53 UTC)
Category: | Trend originated by @MistaTraps | Most recent: July 11 at 19:05 UTC | First appearance: February 4 at 03:45 UTC | Last defined: June 7 at 16:53 UTC by @ via Other | Source: Twitter | Permalink
Last verified definition: Ray Allen participated in the 3 point shootout during NBA All-Star Weekend. (as of February 20 at 17:30 UTC)

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