Why is SXSW popular right now?

The South by Southwest 2009 conference/festival begins March 13 (as of March 8 at 19:28 UTC)
Category: | Most recent: March 13 at 15:35 UTC | First appearance: January 13 at 05:55 UTC | Last defined: March 8 at 19:28 UTC | Source: Twitter | Permalink
Last verified definition: South By Southwest is a interactive (3/12-16), music (3/17-21) and film (3/12-20) festivals in Austin, Texas. It is one of the largest music festivals in the world, and people from all over the USA go to Austin to experience this annual event. There are a lot of associated gatherings people Tweet from. (as of March 12 at 17:15 UTC)

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