Why is Spotify popular right now?

Is this the end for iTunes? Spotify adds social features, local files and mobile sync. http://www.spotify.com/int/blog/ (as of April 27 at 08:56 UTC)
Category: | Most recent: July 16 at 08:55 UTC | First appearance: December 8 at 10:55 UTC | Last defined: April 27 at 08:56 UTC by @nwjerseyliz via Other | Source: Twitter | Permalink
Last verified definition: Spotify announced 14 April that after 1 May, their Open/Free accounts will be limited to playing any track a maximum of five times. They will also be limited to ten hours of music per month. (as of April 14 at 13:51 UTC)

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