Why is Spotify popular right now?

Spotify has announced it's streaming music service is now available in New Zealand as of 22 May 2012. http://www.spotify.com/nz/blog/archives/2012/05/21/kia-ora-new-zealand-spotify-here/ (as of May 22 at 06:47 UTC)
Category: | Most recent: July 16 at 08:55 UTC | First appearance: December 8 at 10:55 UTC | Last defined: May 22 at 06:47 UTC by @Martin_NZ via What the Trend | Source: Twitter | Permalink
Last verified definition: Spotify announced 14 April that after 1 May, their Open/Free accounts will be limited to playing any track a maximum of five times. They will also be limited to ten hours of music per month. (as of April 14 at 13:51 UTC)

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