Why is Starbucks popular right now?

Starbucks is offering free pastries today (3/23/10), from opening until 10:30 am (with coupon). http://www.starbucks.com/blog/4983/free-pastry-day (as of March 23 at 13:47 UTC)
Category: | Most recent: July 21 at 18:10 UTC | First appearance: December 6 at 00:55 UTC | Last defined: March 23 at 13:47 UTC by @nwjerseyliz via Other | Source: Twitter | Permalink
Last verified definition: Tax Day Freebies 2010: Starbucks Free Coffee on April 15 and Much More [List of all the freebies] (as of April 15 at 15:21 UTC)

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