Why is Valentine's Day popular right now?

Valentine's Day is fast approaching, and people are tweeting plans. Celebrated on Feb 14th, it is a traditional day on which lovers express their love for one another. Also, there is a movie by the same name coming out. (as of January 26 at 23:28 UTC)
Category: | Most recent: February 13 at 08:45 UTC | First appearance: January 13 at 17:52 UTC | Last defined: January 26 at 23:28 UTC | Source: Twitter | Permalink
Last verified definition: Celebrated yearly on February 14th, a day to express to a loved one how much they mean to you by exchanging gifts. Also, movie coming out in theaters by the name of "Valentines Day." (as of February 8 at 23:33 UTC)

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