Why is Valentine's Day popular right now?

Valentine’s Day occurs on February 14th. Users are tweeting about romance, potential hookups, or what the "holiday" means to them, For Valentine’s Day, three new memoirs about recovering from lost love and finding love anew. (as of February 6 at 12:02 UTC)
Category: | Most recent: February 13 at 08:45 UTC | First appearance: January 13 at 17:52 UTC | Last defined: February 6 at 12:02 UTC | Source: Twitter | Permalink
Last verified definition: Celebrated yearly on February 14th, a day to express to a loved one how much they mean to you by exchanging gifts. Also, movie coming out in theaters by the name of "Valentines Day." (as of February 8 at 23:33 UTC)

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