Why is X Factor popular right now?

The premiere episode of the X Factor Philippines is currently being shown. The show is hosted by KC Concepcion with mentor-judges Gary Valenciano, Martin Nievera, Pilita Corrales and Charice. http://www.xfactor.tellymix.co.uk/ (as of June 23 at 13:30 UTC)
Category: | Most recent: January 5 at 01:00 UTC | First appearance: December 6 at 20:55 UTC | Last defined: June 23 at 13:30 UTC by @magnustoday via What the Trend | Source: Twitter | Permalink
Last verified definition: A British TV Show, like Pop Idol (American Idol), is a competition to win a singing contract. It aired Saturday and Sunday and on Dec. 13th the winner, Joe McElderry, was announced. (as of December 6 at 20:39 UTC)

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